Pricing: Wissenschaftliche Publikationen


Heußler, Tobias, Carsten Schwab, Manuel Michaelis und Mischa Seiter (2009):
Value Measurement and Pricing of Product-Related Services:
Initial Findings and a Hierarchical Linear Model Approach
International Congress Marketing Trends (8), Paris, France.


Horváth, Peter, Mischa Seiter, Carsten Schwab, Dieter Ahlert, Tobias Heußler und Manuel Michaelis (2009):
Management Accounting and Service Pricing:
An Empirical Study on the Relationship Between the Ability to Quantify
Customer Value and Organizational Performance

32nd Annual Congress of the European Accounting Association, Tampere, Finland.


Michaelis, Manuel, Hai Van Duong Dinh, Tobias Heußler, Mareike Meyer und Dieter Ahlert (2009):
Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention
Advances in Consumer Research, Vol. 36, S. 552-553.


Woisetschläger, David M., Heiner Evanschitzky und Hartmut H. Holzmüller (2008):
Putting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases be Reduced?
Journal of Relationship Marketing, Vol. 7, No. 4, S. 377-390.


Woisetschläger, David M., Heiner Evanschitzky und Stefanie Paluch (2008):
Don’t Betray Me! The Role of the Brand in Preventing Negative Consumer Reactions to Price Increases
Proceedings of the 37th EMAC Conference, Brighton, UK.


Kenning, Peter, Heiner Evanschitzky, Verena Vogel und Dieter Ahlert (2007):
Consumer Price Knowledge in the Market for Apparels
International Journal of Retail and Distribution Management, Vol. 35, No. 2, S. 97-119.


Evanschitzky, Heiner, Peter Kenning und Verena Vogel (2004):
Consumer Price Knowledge in the German Retail Market
Journal of Product and Brand Management, Vol. 13, No. 6, S. 390-405.