Pricing: Wissenschaftliche Publikationen

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Heußler, Tobias, Carsten Schwab, Manuel Michaelis und Mischa Seiter (2009):
Value Measurement and Pricing of Product-Related Services:
Initial Findings and a Hierarchical Linear Model Approach
International Congress Marketing Trends (8), Paris, France.

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Horváth, Peter, Mischa Seiter, Carsten Schwab, Dieter Ahlert, Tobias Heußler und Manuel Michaelis (2009):
Management Accounting and Service Pricing:
An Empirical Study on the Relationship Between the Ability to Quantify
Customer Value and Organizational Performance

32nd Annual Congress of the European Accounting Association, Tampere, Finland.

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Michaelis, Manuel, Hai Van Duong Dinh, Tobias Heußler, Mareike Meyer und Dieter Ahlert (2009):
Do Ethnic Marketing Efforts Pay Off?: Interaction Effects of Accomodated Brand and Price on Product Evaluation and Purchase Intention
Advances in Consumer Research, Vol. 36, S. 552-553.

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Woisetschläger, David M., Heiner Evanschitzky und Hartmut H. Holzmüller (2008):
Putting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases be Reduced?
Journal of Relationship Marketing, Vol. 7, No. 4, S. 377-390.

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Woisetschläger, David M., Heiner Evanschitzky und Stefanie Paluch (2008):
Don’t Betray Me! The Role of the Brand in Preventing Negative Consumer Reactions to Price Increases
Proceedings of the 37th EMAC Conference, Brighton, UK.

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Kenning, Peter, Heiner Evanschitzky, Verena Vogel und Dieter Ahlert (2007):
Consumer Price Knowledge in the Market for Apparels
International Journal of Retail and Distribution Management, Vol. 35, No. 2, S. 97-119.

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Evanschitzky, Heiner, Peter Kenning und Verena Vogel (2004):
Consumer Price Knowledge in the German Retail Market
Journal of Product and Brand Management, Vol. 13, No. 6, S. 390-405.